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Jo Malone London at Parfuma
Jo Malone started without qualifications, without capital, in a London kitchen. She made bath oils and creams as thank-you gifts for clients of her skincare practice. Until the orders kept coming. In 1994 she opened her first boutique in London, and in 1999 the brand was acquired by Estée Lauder. But the philosophy remained. Jo Malone London stands for refined simplicity.
Colognes you combine, because that is the heart of the brand. Not complex fragrances that say everything already, but light, recognisable scents you layer into your personal signature. Blackberry & Bay, Peony & Blush Suede, Wood Sage & Sea Salt. Each one a world, together a unique universe.
Discover Jo Malone London online or visit Parfuma in Antwerp. In the iconic cream and black box, it is also always the perfect gift.
Jo Malone London is a British luxury perfume and lifestyle brand, founded by Jo Malone in 1994. The brand is known for its refined, light colognes, scented candles and bath and body products. A core philosophy is Fragrance Combining: layering two or more Jo Malone fragrances to create a personal and unique signature.
Jo Malone colognes are deliberately light and simply composed so they can be layered. You wear a light cologne on the body and spray a second fragrance over your hair or clothing. This creates something unique that exists nowhere else. Our specialists in Parfuma Antwerp help you find your personal combination.
The most requested fragrances are Wood Sage & Sea Salt (fresh, mineral and salty), Peony & Blush Suede (rosy, soft and elegant), Blackberry & Bay (fruity, spicy and warm) and Lime Basil & Mandarin (the fragrance that started it all, fresh and herby). In Parfuma stores you can discover all the variations.
Jo Malone London is known worldwide as the ultimate gift. The iconic cream and black packaging, the ribbon, the quality of the contents: every product feels like a luxury gift. Perfect for birthdays, Mother's Day, weddings or as a special gesture. In Parfuma stores you can have the fragrance personalised.
Jo Malone London is available online at parfuma.com with free delivery in the Benelux from 60 euros. You can also visit Parfuma Antwerp for fragrance advice and personalised gift wrapping.