The year 2025 promises an exciting evolution in the world of beauty. Sustainability, personalization, and a deeper connection with nature are central to the latest trends.

1: Perfume layering

The art of combining different scents, known as perfume layering, is gaining popularity. This technique is perfect for fragrances with a single base note, such as Not A Perfume by Juliette has a gun (from €37), Molecule 01 by Escentric Molecules (from €80), and Pure Musc by Narciso Rodriguez (from €70.50). Apply these fragrances as the first layer to create your signature scent. The new perfume brand Perroy beautifully embraces this trend with a collection of eight scents ideal for layering.

2: Aromatic fragrances

Aromatic fragrances inspired by nature are another major trend. Think of the scent of fresh tomatoes, herbs, flowers, and plants. Scents like Replica From The Garden by Maison Margiela (€140), which instantly brings you to nature, or Un Jardin Sur Le Toit by Hermès (from €89.10) and Bouquet De Hongrie by BDK Parfums (€190), which gives you the feeling of stepping into a flower shop.

3: Sustainable and personalized skincare

Consumers increasingly demand sustainable and personalized skincare. In 2025, there will be even more focus on our skin’s microbiome and protection against blue light. Products like Perfect Biotic by Annayake (€62.40) help maintain microbiome balance, while Anti Pollution Spritz by Environ (€39) protects your skin from blue light. Skin Blue Filter by Advanced Nutrition Programme (€56) offers effective support from within.

4: Jelly lips

In 2025, lip products that combine color, shine, and care take center stage. Jane iredale’s Colorluxe Lip Glaze (€36) gives rich color and shine without stickiness. NARS Afterglow Lip Shine (€31) delivers a mirror-like effect and hydrates for up to eight hours. TOM FORD Gloss Luxe (€60) offers a full, nearly-naked shine.

Tips for red lips:

A good lipstick can transform your look. Red is a timeless choice that suits everyone if you choose the right shade for your skin undertone. In winter, this lip color gives your look and mood an instant boost! Here are our tips for finding the perfect red shade:

Cool undertones: Choose lipsticks with a blue or purple undertone, like berry red or ruby red. These shades make your teeth appear whiter and give a fresh look.

Warm undertones: Opt for lipsticks with an orange or golden glow, like coral red or tomato red. These shades create a warm, radiant look.

Neutral undertones: You’re in luck! Almost any red shade suits you. Experiment with different colors to find the one that suits you best.