Sulfate cleanser-free formula developed with a low lather to maximize toning benefits as it gently cleanses hair without stripping. When used with blonde revival™ purple toning conditioner, this triple-action system delivers a brighter, illuminated beautiful blonde result after just one use:

- Reawakens salon-fresh blonde color - Violet rich pigments help neutralize unwanted yellow or brassy tones for a brighter, more illuminated result. 8X* the toning pigments for our coolest blonde yet.**
- Revives softness - A blend of nourishing lightweight oils,
including acai and passionfruit, hydrate and condition over-processed hair – returning incredible softness to each strand.
- Restores smoothness - Instantly resurfaces the hair fiber leaving it feeling smooth and healthy.

- 97% naturally derived.*
- Ideal for blonde, grey or naturally silver hair.
- Vegan. Cruelty free. Sulfate-cleanser free. Silicone free.

FREE FROM:
Sulfated Cleansers, Silicones, Parabens, Mineral Oil, Petrolatum, Synthetic Fragrance.

Aveda's own pure-fume™ aroma with osmanthus, certified organic orange and cedarwood. *From plants, non-petroleum minerals or water. **When compared to Aveda Blue Malva.

How to use:
Features progressive toning benefits and can be left on for up to three minutes depending on the desired amount of neutralizing. Apply to wet hair. Leave in 1-3 minutes. Rinse thoroughly. Follow with blonde revival™ purple toning conditioner. Toning results can vary.