Winner - Elle and Marie Claire Awards.

Strengthens & repairs damaged hair with our silicone free shampoo that luxuriously cleanses, gently removing excess sebum, product build-up and pollution.

95% of women say their hair looked instantly healthier.*

- Gently cleanses and helps strengthen and repair from the inside out, improving the condition of damaged hair**; with plant-derived technologies.
- Builds bonds to improve hair strength.**
- Gently removes excess sebum, product build-up and pollution, which can damage hair​.
- For all hair types and textures.
- 94% naturally derived.†
- Silicone & Sulfate-cleanser free.
- Safe for color treated and chemically processed hair.
- Vegan, Cruelty Free.

Aveda's own pure-fume™ aroma with certified organic ylang-ylang, rose and marjoram and other pure flower and plant essences.

*Consumer testing on 127 women after using the shampoo and conditioner once. **When used with the botanical repair™ strengthening conditioner. †From plants, non-petroleum minerals or water, using ISO standard.

How to use:
Massage into wet hair, rinse well. Follow with botanical repair™strengthening conditioner.