OUR PRODUCTS ARE FREE FROM: Animal derived ingredients, phthalates, parabens, mineral oil, petrolatum, formaldehyde & donors, paraffin, synthetic fragrance, microcrystalline wax, coal tar, triclosan and triclocarban. Free from: Silicones, Mineral Oil, Sulfate Cleansers & Synthetic Fragrance.

The sulfate cleanser-free shampoo gently cleanses hair without stripping to minimize color washout. A plant-derived formula helps reduce color fade, while omega-rich apricot oil leaves hair nourished and, in combination with bio-fermented arginine, helps provide a radiant shine.

Suitable for all hair types: Medium to thick.
Safe for color-treated, highlighted and chemically processed hair.

100% vegan color protection and care: A combination of botanicals helps to protect color-treated hair while leaving it silky, soft and shiny. Use with color control conditioner.

Botanical cleansers: Precisely formulated for lasting radiant color, wash after wash.

Neutralizing power: Naturally derived “magnets” instantly neutralize color-dulling particles to help protect your hair when you wash.

Dual-charged molecules: Create a protective shield to keep water from penetrating into hair, reducing color washout.

Apricot & bio-fermented arginine: Work together to nourish, smooth and seal the cuticle, helping to lock in beautiful color with radiant shine.

Aroma: Featuring Aveda’s own Pure-Fume™ aroma with osmanthus, certified organic orange, cypress, cedarwood and other pure flower and plant essences.

94% naturally derived^*. Cruelty free. Silicone free. Sulfate cleanser free. ^*Per ISO 16128, from plant sources, non-petroleum mineral sources, and/or water.

How to use:
Massage into wet hair, from roots to ends. Rinse. Follow with color control conditioner. Apply color control leave-in treatment rich and do not rinse. For best results, start with Aveda 100% vegan hair color, customized to you.