HISTORY Our superior sculpting gel is based on a classic American styling tradition – a hairdresser’s gel – but is capable of outrageously modern maneuvers. Many ask why Bumble and bumble waited over a decade to produce gels. The answer is, there wasn’t one worthy of our name – until this one.

WHAT A multi-talented medium for sculpting firm and shiny shapes – and, if you want, you can brush them into softer, natural forms. It reaches beyond the flaky, cracking, sticky gels you know from the past and offers a flexible, shiny finish.

WHY Medium to strong hold, flexibility, memory, shine.

WHEN After Prep or Tonic Lotion; before setting.

HOW Work a small amount through hair (add more as necessary). Style (with comb, brush or fingers) and let dry for fixed, slick shapes. Brush out or break down with fingers for softer yet still-shapely forms.

Polymer Blend: hold, spreadability, shine and softness