4X colour-safe hydration and +90% vibrancy instantly vs. untreated hair. Live in vibrant colour with amplified vibrance and shine that enhances the look of colour-treated hair. Formulated with our PRO ColorShield technology, this pigment-preserving shampoo, free of sulfate cleansers, protects hair colour from fading. Plus, it helps smooth + seal the cuticle for luminous, locked-in colour.

How it works:
PRO Color Shield technology, designed with protective polymers, conditioning agents, and Vitamin E, forms a protective shield that helps lock in your colour. Contains Kukui Seed Oil to help moisturise strands + add shine. Balances hair's pH to seal the cuticle to help protect colour vibrancy.

Formulated for:
Ideal for colour-treated hair.
All Diameters: Fine, Medium, Thick
All Patterns: Coily (4C–4A), Curly (3C–3A), Wavy (2C–2A), Straight (1A)

Fragrance notes:
Top: Coconut, Almond Milk
Heart: Jasmine, Pineapple
Base: Vanilla, Sandalwood Cream

Key benefits:
- Prevents color fading.
- Adds color vibrancy.
- Free of sulfate cleansers.
- Smoothes.
- Shine.
- Oil-infused.
- Vegan.

Bumble and bumble products are free from mineral oil. Bumble and bumble is a cruelty-free brand. We don’t test on animals.

How to use:
Massage into hair and lather. Rinse, then follow with Illuminated Color Conditioner.

Pro tip: Shampoo and Condition with cool water to help seal the cuticle.

When styling colour-treated hair, always protect it from heat. Apply Illuminated Colour Leave-In Seal Light or Rich to damp hair after cleansing and conditioning, and before blow-drying, for heat protection + instant moisture and colour vibrancy.

When using hot tools (like curling irons and flat irons) on dry hair, we recommend Heat Shield Thermal Protection Mist to protect against heat tools up to 232°C.

Colouring and recolouring? To repair hair that’s been damaged by chemical treatments, reach for Bond-Building Repair Treatment once a week in place of conditioner.