HISTORY Bb.Editorial Stylist Jimmy Paul, renowned for putting big, sexy, ultra-feminine styles on the front pages of many high profile glossies, has long been a Thickening devotee. During the early stages of the mousse’s development, Jimmy said, “I want a mousse so dense that I can put a ball of it in my hand and throw it against the wall.”

WHAT A cushiony creme mousse that, paired with heat, inflates hair to add lift, sculpt and hold.

WHY This creme mousse lifts strands and gives hair a fuller look and feel. The mousse contains shaping polymers to provide strong grip (for better round brush traction) and lightweight conditioners to keep hair soft and supple so hair never feels crunchy or heavy.

WHEN On damp hair, before heat-styling.

HOW Shake well, then dispense into palm and spread through fingers. Work through hair, roots to ends, then blow-dry. For the illusion of more hair, layer and build.

PEG-12 Dimethicone: provides natural-looking shine to the hair

Sodium PCA, PCA: helps maintain moisture balance of the hair

Panthenol,Hydrolyzed Soy Protein, Wheat Amino Acids, Hydrolyzed Amaranth Protein: conditions hair