Intense black formula can be layered without flaking for extravagant volume & lift. The artist inspired, unique clover shape brush grips lashes from root to tip seperating and defining while conditioning ingredients visibily promote lash strength over time for smudge and transfer proof wear.

Topline benefits:
- 2X Volume & Length: Immediately increase lash length & volume 2X while promoting lash strength
- 3X Curl & Lift: Instantly curls & lifts lashes root to tip with ultra rich specialized black & magenta pigments
- 24HR Buildable Wear: Buildable for continously layering without flaking throughout the day for extravagant volume and lift

Clinical claims:
- Promotes Stronger, Healthier Lashes
- 24-hour Long wear
- Flake-proof wear
- Transfer-proof wear
- Smudge-proof wear
- Humidity- & Water-proof
- Ophthalmologist Tested
- Suitable for Sensitive Skin
- Safe for Contact Lens Wearers

Consumer claims:
- Buildable all day
- Easy to remove
- Mascara immediately builds visible volume & lengthens lashes
- Mascara feels lightweight & comfortable
- Mascara brush does not tug at lashes & immediately coats lashes from root to tip
- Mascara immediately makes my eyes look more awake & wide open

How to use:
Apply mascara starting at the base of the lashes from underneath.​ Wiggle brush side to side before combing up and through to the tips. This ensures you are coating each lash for lift, volume, and length. Keep repeating as necessary to build a full coat of mascara, fanning lashes out as you comb up.

If you are applying on the bottom lashes as well, try using the leftover mascara on the wand only, since a freshly prepped one can apply too much product.​ You can also use just the tip of the wand. Holding it perpendicular to the lash line, run it along the root of the bottom lashes softly before combing through the lashes. This ensures a natural look of lashes being denser at the base than the tip.