The next generation of primers powered by over 85% skincare ingredients - Pure Canvas Primers combine high-performance makeup with efficacious skincare to create a new portfolio of products that extend makeup wear and visibly improve the look of skin during and after wear. With all Pure Canvas Primers powered by the exclusive Skin Perfecting Complex, made of an exclusive blend of rose extracts that work to moisturize, protect and smooth skin, the result is the perfect canvas as step one of your flawless face routine.

Key benefits:
- Extends Makeup Wear 12+ hours
- Over 85% Skincare Ingredients
- Improves the Look of Bare Skin

In clinical testing results, Pure Canvas Primer Hydrating was shown to have:
- Extends makeup wear 16+ hours
- Provide 24 hour hydration
- Impove quality of makeup wear
- Smooths skin for seamless makeup application
- Helps maintain skin barrior function
- Provides skin hydration instanly and over time
- Helps prevent oxidation of foundation
- Feels weightless on skin
- Provides a hydrated, natural finish

After 3 weeks of consumer testing, 30 women agreed that Pure Canvas Primer Hydrating:
- Improves skin moisture retention over time for more hydrated skin
- Instantly plumps the skin to smooth the appearance of fine lines and wrinkles
- Decreases the look of dry or flakey patches
- Improves the look of bare skin with every wear
- Formulated with over 85% skincare ingredients