Discover new Shiseido Uplifting and Firming Advanced Cream Enriched, an age-defying expert ideal for dry skin providing a +28% more lifted, firmer and brighter look in only a week(1). Featuring Japanese expertise in neuroscience, this rich cream is 4 times more efficient than before(2), helping boost skin self-regeneration*. Now refillable!

Discover new shiseido expert technology:
- Patented SafflowerREDTM: Shiseido advanced research has formulated a patented solution that activates skin’s self-regeneration by boosting its invisible network, helping it to target deep wrinkles and sagging. Grown in Japan on the exquisite lands of Yamagata, Japanese Mogami flowers provide high-quality ingredients, known for their excellent skin benefits.
- Lasting and visible results are guaranteed by ReneuraRED TechnologyTM
*in-vitro test

Fast & clinically proven benefits:
- In only 4h: +75% more hydrated(3)
- In just 1 week: +28% More Lifted, Firmer & Brighter look(4)
- After 8 weeks:+49% More Lifted, Firmer & Brighter(1)

Women approved (in just 1 week)(1):
- 86%: skin's firmness is enhanced
- 77%: deep wrinkles are less visible
- 80%: skin looks lifted
- 90%: skin’s dullness improves
- 95%: skin looks bright
- 96%: skin is smooth and comfortable

(1) Consumer test on 110 volunteers
(2) Clinical scoring on brightness – 35 women for Vital Perfection Uplifting And Firming Cream and 31 women for Advanced Cream Enriched
(3) Instrumental test on 11 women
(4) Self scoring by 100 volunteers
(5) Self scoring by 98 volunteers
Best for dry skin.
Dermatologist-tested.
Non-comedogenic.

Rich texture & noble fragrance:
- Reveal your skin’s potential with the Uplifting & Firming Advanced Cream Enriched, beautifully combining moisturizing and anti-aging actives in a rich and soothing texture.
- Fragrance : Discover the sumptuous and elegant scent of the Japanese noble orchid, and offer your skin the timeless Shiseido experience, enhancing your skin’s potential.

Vital perfection: #1 firming & lifting line:
- Providing advanced anti-aging benefits with a neuroscientific approach, Vital Perfection is Shiseido’s #1 line for women above 45, targeting deep wrinkles and dark spots.
- Embrace your inner potential with a revitalizing experience of a clinically improved radiance and potential!

A 3-step routine to unleash potential!:
1. Vital Perfection Liftdefine Radiance Serum
2. Uplifting and Firming Advanced Cream Enriched
3. Uplifting and Firming Eye Cream

New refillable solution!
When using Uplifting and Firming Advanced Cream Enriched, plastic waste is reduces by up to 79%*.
*compared to original cream

How to use:
Apply each morning and evening after serum and before eye cream. Take two pearl-sized drops with the enclosed spatula and place on the five areas of the face. Smooth over the face, starting with the wider areas such as the cheeks and forehead and working from the center of the face outward. Repeat 2-3 times for each area